There is something in acting called the fourth wall. It’s an invisible, imaginary wall which separates actors from the audience. While the audience can see through this “wall”, the convention assumes the actors act as if they cannot.

The same thing can be applied to a small business; having to appear like nothing has changed 

when in fact, everything has changed and yet we must carry on as if it’s business as usual.

It can be easy to wonder, what is my contribution to humanity when your business is beauty. 

Truth is, it can be trivial and meaningless OR significant and profound depending on the intention.

For the record, I believe that taking care of yourself is an essential part of taking care of others. The healthier the tree, the better the fruit it can offer.

You may not be able to get to a spa or visit your best friend for a good belly laugh but slowing down and taking five or ten minutes applying your favorite serum sends a clear message to yourself that you matter.  

I do know that we weren’t meant to carry the burdens of the world, and to do nothing will cause harm to our bodies, so making time for self-nurturing rituals is a modern day survival technique rather than a luxury pastime. 

Slowing down has made me a better person because I now take time to see, feel and experience things that previously went by in a blur. 

Nature does not hurry, yet everything is accomplished.

It’s during these rituals (when I am totally relaxed) that I am able to receive divine inspiration, about life, relationships and business.

It was during one of these rituals where I decided that we as a company would break down the fourth wall and show our humanity. Time will tell if that was a good business decision but I already feel closer to our audience for just keeping it real.