by Jennifer Devlin Waller | Jan 16, 2016 | pay it forward, Uncategorized
I am stepping out of my comfort zone here to write about something I am not particularly qualified to write about, but I am hoping that love will lead the direction. Yesterday I was stopped dead in my tracks when a letter arrived in my mailbox. It was a thank you...
by Jennifer Devlin Waller | Jan 3, 2016 | Anti Aging, Uncategorized
If I had a nickel for every woman who has asked me the best/easiest/quickest/painless way to look younger/better, I could finance a year-long sabbatical to the destination of my dreams. After all, when you spend your life in the beauty industry, surrounded by a...
by Jennifer Devlin Waller | Dec 1, 2015 | The Life of a Maker, Uncategorized
Every time I create a new product (which isn’t often), I wonder if I will fall in love with it as much as my existing products. Is it possible to love some products more than others, or are they loved equally? Well, the short answer is, I love my products...
by Jennifer Devlin Waller | Nov 10, 2015 | The Life of a Maker, Uncategorized
It’s a few weeks before Thanksgiving Day and we are busy preparing for our BOGO sale, November 24th. It takes us about six full weeks to prepare the packaging, marketing materials, social media posts, blogger outreach programs, and of course making the actual...
by Jennifer Devlin Waller | Aug 21, 2015 | Anti Aging, Uncategorized
What kind of images appear in your mind when you think of the word “aging”? How about “getting older”? Do you fear getting older, or look forward to it? Being in the beauty business, I can’t help but to be inundated with questions about...
by Jennifer Devlin Waller | Aug 20, 2015 | The Life of a Maker, Uncategorized
In 1995, I was working as a Counter Manager for Makeup Forever at Nordstrom. I was 26 years old, and I thought I knew it all (Isn’t that what the 20’s are for?). I was living out my dream and I was very happy. One day, a woman walked up to the counter and...
by Jennifer Devlin Waller | Aug 3, 2015 | Uncategorized
Recently, a post came through my Facebook news feed. It’s about Tom’s of Maine (toothpaste company) settling a class action lawsuit for $4.5 million dollars. It appears they have been advertising “natural” ingredients, when in fact they use...
by Jennifer Devlin Waller | Jul 28, 2015 | Anti Aging, Uncategorized
This is a picture of my “medicine” cabinet. You will find several dozen or so supplements, oils, tinctures, and powders of natural remedies. I have a handful of naturopathic physicians whose newsletters I subscribe to, and a couple that I see personally,...
by Jennifer Devlin Waller | Jul 23, 2015 | The Life of a Maker, Uncategorized
Ok, well maybe not five thousand, but it sure feels that way when you are creating a new product from scratch. As I mentioned in an earlier blog post (My Top Secret Project), I am creating a new creme, my masterpiece. It’s so coveted that my beta testers...
by Jennifer Devlin Waller | Jul 13, 2015 | Anti Aging, Uncategorized
I have been in the beauty industry since 1985, and remarkably it has never made me feel beautiful (Surprise!). In fact, it has, for the most part made me feel “too_______” (fill in the blank). I can remember (at 17 years old – the year I started my...
